What is it?
Affiliate marketing is a distinct type of business building where the company rewards the affiliate for any customer who visits or purchases. Companies track this through the use of affiliate codes or personalized internet link. An affiliate is also known as “the publisher” or an “agent” and other terms that simply translate to “the person who sent us business.”
Affiliates fill out a distributorship or marketing agreement and must supply a tax identification number depending on their country. Affiliates who make the minimum amount of income according to their tax laws must report their commissions as income. This is an independent contractor agreement and often involves a lengthy list of policies and procedures that must be agreed to with the threat of discontinuation if the agreement is violated. This includes “distributors” in a multi-level marketing company.
For example, a blogger, in building their website and getting it trafficked, will find companies who truly helped them. They might put a banner in the sidebar, or write an email to their subscribers explaining how a product or service helped. One can soon find the commission checks adding up to a decent income.
Is it offline or online?
Affiliate type marketing is mostly internet based. Success is usually achieved only by those who know how to drive traffic to a specific website. This is done through ads or email marketing. Larger companies often disapprove an affiliate application if the marketer’s website is not well trafficked or a minimum amount of sales are not achieved within a specific time. However, most MLM or internet businesses will allow any customer to also be a referrer or affiliate through a type of “partnership program” as long as they abide by the rules of conduct and copyright. Spamming is never allowed and is always a reason for cancelling an affiliate’s use of the company’s copyrighted materials. To maintain your affiliate status, you should read the rules.
Why do it?
My preferred way to be an affiliate is to be honest about the product or service I recommend. If I’m using a company’s product or service or did in the past, and my experience was good, then I’ll be recommending them anyway. By signing up for an affiliate link, I get rewarded for sending them new business. Unfortunately, there are affiliate marketers who don’t care what they promote as long as they get a commission. They are the ones who make it harder for the honest folks. In my training and the training I recommend, I show ways to separate yourself from the scammers and spammers and build an honest business.
What is the down side?
Spamming and misrepresentation give affiliate marketing a bad name. Some marketers use clever wording and misleading claims to lure public to a sales page where they give personal information and/or money for a product or service that was not worth the price. Phrases such as (A) “Housewife discovers a way to … ” which leads to a website that appears to be an impartial press release is one example of clever wording and misrepresentation. (B) “I can help you make $2,000 a day with a copy-paste business,” or (C) “Can this household item cure cancer?” The viewer wants to believe it’s true. In (A), the “housewife” is a distributor for a multilevel business. In (B) the ad only claims the person can help and often they don’t. In (C), they’re asking a question and not making a claim at all.
If you have no conscience when it comes to making money, you can make millions with clever advertising and misrepresentation. It’s risky fast money and doesn’t build a lasting business. Done right, you can build a customer base that will not only trust you but also buy from you again and again.
Government agencies concerned with ethical conduct on the internet do eventually investigate. While the scammer may be enjoying his income and laughing all the way to the bank at first, the heavy fines that these government agencies levy often wipe the smile off the scammer’s face.
How much money can an affiliate marketer make?
There’s no definite answer to that. Some claim to hit six figures yearly while others make absolutely nothing. Success depends on finding the right training and the student’s ability to learn and apply the information. As a rule, “the money is in the list,” but that’s a general statement requiring a lot of explanation. A list you didn’t build personally is undependable. A banner on your website may never get any responses. It’s best to consider affiliate marketing “icing on the cake.” In other words, it’s extra money associated with a main source of income.
Is Affiliate Marketing for you?
The test of whether or not affiliate marketing is right for you can be answered with a few questions.
- Do you have a website?
- Can you study and understand technical material?
- Do you feel comfortable advising people to try a product or service?
- Do you have a decent computer and a fair working knowledge of the internet?
The best way to discover if you can sell via email and a blogging website is to take the course you will find me recommending at every turn. It was designed for authors but applies to anyone. The first part is free and it’s loaded, jam-packed with vital information. Just click on the link below to get free downloads and free video training…